Kosei

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Kosei is about japanese vibe and minimalism — what catches the audience since coming through the front door. Naming refering to the japanese subject — individuality is deeply rooted in the brand strategy as well as Japan itself.

Date:

2025

Client:

Masahiro Hamamoto

Role:

Branding

Visual identity

Brand design

How to create a visual identity that is so minimal that there’s barely a visual identity?

results:

Clear branding

AREA:

Research and analysis

Moodboarding sessions

Visual concept

Social media templates and print materials

Full brand guidelines

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